SideShift
Overview
SideShift is a creator economy platform trusted by 3,000+ brands including Brex and YikYak, connecting Gen Z UGC creators with paid brand opportunities.
We were brought in to redesign their creator-facing mobile app from the ground up, a 4 month engagement focused entirely on the experience that creators use every day to find gigs, apply, and get paid.
We also designed the full web version of the entire mobile app, giving creators a seamless experience across every device.
Challenge
Creator apps live or die by engagement and retention.
If the experience feels clunky, slow, or uninspiring, creators open a competitor instead.
SideShift needed a mobile app redesign that matched the energy and expectations of a Gen Z audience, playful, fast, and genuinely enjoyable to use every single day.
Outcome
One of the most complex and ambitious projects we have ever delivered.
We redesigned the full creator side of the SideShift mobile app over 4 months, then designed the complete web version of the entire app on top of that.
The visual direction drew inspiration from the best consumer apps in the world, Duolingo level polish, playful illustrations, and Rive animations that bring the experience to life at every interaction.
Every visual asset was designed from scratch in Figma.
Badge systems, illustration sets, animated UI components, the sheer volume of custom visuals we produced for this project is unlike anything we have done before.
Every screen, flow, and micro-interaction was designed to keep creators engaged, motivated, and coming back.
The result is the best designed app in the creator economy space.
Gallery
Testimonial
“With Marcel and his team, we shipped 2 web apps, a website, and a beautiful iOS app in under 4 months. The design of the app was just insane. Super fast iteration and communication was always on point.”
Nick Lawton
SideShift
Tools used
Figma, Rive, After Effects
