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kargul
Startaproject

Insights

Our thoughts on design, engineering, AI, and building products that people actually want to use.

We Generate Art With AI. We Don't Generate Code With It.
Oct 10, 2026Website5min

We Generate Art With AI. We Don't Generate Code With It.

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How People Actually Recognize a Logo
Oct 8, 2026Branding13min

How People Actually Recognize a Logo

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What We've Actually Learned Shipping Animation Into Real Products
Oct 6, 2026Website5min

What We've Actually Learned Shipping Animation Into Real Products

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Redesigning a Product People Already Depend On
Oct 4, 2026Product6min

Redesigning a Product People Already Depend On

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AI Generates the Average. Brands Need Decisions.
Oct 2, 2026Branding5min

AI Generates the Average. Brands Need Decisions.

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