Folk
Overview
Folk is the AI friend in your texts that actually gets stuff done.
Backed by Y Combinator, it lives in iMessage, Telegram, and WhatsApp, booking tables, tracking flights, managing your inbox, watching your spending, and keeping you close to the people who matter.
They came to us for a complete brand identity to match the personality and ambition of one of the most interesting consumer AI products being built today.
Challenge
Consumer AI products are everywhere right now.
Most of them look clinical, corporate, and cold, the opposite of what Folk is trying to be.
Folk needed a brand that felt warm, human, and genuinely fun without losing the credibility of a Y Combinator backed product.
Outcome
We delivered the full brand identity from the ground up, logo, color system, typography, and visual assets.
Every decision was made to reflect Folk's core personality, the feeling of texting a brilliant friend who actually follows through.
The result is a brand that feels as human and approachable as the product itself.
Gallery
Tools used
Figma
