Boomtax
Overview
BoomTax is an IRS-authorized e-filing platform trusted by over 40,000 businesses.
It handles 1099, W-2, and ACA form filing end to end, with built-in TIN matching, automatic validation, and direct filing to the IRS and SSA in minutes.
They came to us needing a landing page that could make a compliance-heavy product feel approachable and modern.
Challenge
Tax filing software is inherently dry and complex.
Most products in this space have websites that feel dated and transactional, failing to communicate their value quickly or build trust visually.
BoomTax needed something that simplified a complex workflow visually and made the product feel as easy to use as it actually is.
Outcome
The visual direction leaned heavily into isometric illustrations and animations, showing the full filing transformation step by step in a way that was clear, engaging, and unlike anything else in the tax software space.
The result is a landing page that makes a compliance product feel modern, trustworthy, and genuinely easy to understand from the first scroll.
Gallery
Tools used
Figma, Next.js, Rive, After Effects
