Uplinq
Overview
Uplinq is an AI-powered bookkeeping and tax platform for modern small businesses.
AI does the repeatable work, U.S.-based expert accountants own the judgment calls, and business owners get books that are always current, always accurate, and always ready for tax season.
SOC 2 Type II certified and named one of Newsweek's Best Startup Workplaces 2026.
They came to us for a complete rebrand and full website redesign.
Challenge
Fintech and accounting products are notoriously dry.
Most websites in this space rely on generic dashboard screenshots, corporate stock imagery, and messaging that fails to communicate the real value of what the product does.
Uplinq needed a complete visual transformation, new brand, new messaging, and a website complex enough to communicate a multi-product platform across 30+ pages without losing clarity or consistency.
More than a standard website redesign, this was a storytelling project.
Every page had to guide the visitor through a narrative, from the problem they recognised in their own business, to the solution Uplinq offered, to the trust signals that made the decision easy.
The website had to work as a sales tool, not just a brochure.
Outcome
Over 5 months of continuous work from the full team, we delivered a complete rebrand from the ground up, new logo, color system, typography, and visual language, along with a full messaging and storytelling strategy woven across every page.
The website was designed in Figma and developed in Webflow across 30+ pages.
The visual direction was illustration and animation heavy, with complex custom visuals built in Figma and animated using a mix of After Effects and Rive throughout.
Every page was designed to communicate Uplinq's depth without overwhelming the visitor.
The result is the most visually ambitious website in the accounting software space.
Gallery
Tools used
Figma, Webflow, Rive, After Effects
