Mobile First Company
Overview
The Mobile First Company is an AI software startup building a suite of mobile-first tools to replace legacy business software.
They raised $12M from Lightspeed, Base10, Kima Ventures, and a roster of top European founders.
Their first product, Allo, handles business calls and CRM updates automatically.
They came to us for website design for both The Mobile First Company and Allo, a full collection of launch and fundraising marketing assets, and a one-of-a-kind marketing website inspired by old Windows OS aesthetics.
Challenge
Most B2B SaaS landing pages look identical.
The Mobile First Company had a strong mission and a distinct personality and needed a landing page that actually reflected that, something that felt alive, unique, and completely different from every other software company website.
Outcome
We designed the landing pages in Figma with a completely unique visual direction.
Instead of the usual UI mockups and generic stock assets, we built hyper-realistic physical objects entirely in Figma, mice, keyboards, notebooks, and everyday desk items, rendered with incredible detail and woven throughout the page.
For Allo we also designed multiple visual variants, giving the MFC team options to A/B test and find what converted best.
We also designed a full collection of billboards, posters, and marketing assets for their fundraising announcement and product launch, giving the team a complete visual toolkit for their market entry.
For one of their marketing campaigns we built a full website inspired by old Windows OS aesthetics, an unexpected creative direction that made the launch impossible to ignore.
The result is a body of work that looks like nothing else in the B2B software space.
Gallery
Tools used
Figma, Rive
