Erone
FintechB2B
Branding
Overview
Challenge
Erone needed to feel like an adviser, not a company trying to sell something. The brand had to work both as a bold campaign line and as a plain, everyday project update, without feeling like two different companies.
Outcome
We built a two-band logo, a dark blue color system, and a full set of assets for campaigns, business cards and the website, using AT Aero for type. Everything stays calm and easy to read, even in a dense update.
Gallery
